[I have several main info streams that I pay attention to these days and they are probably not what you would think. Here is part 2 of 10.]

INFOSTREAM STRATEGY #2: Tweetdeck - Putting a Dashboard Around Twitter

Twitter is the new email. It's not so much micro-blogging as mass Instant Messaging. The great part about an application like Tweetdeck, is you don't miss anything. I am not tied to my computer watching Tweets and Hours go by. I log into my Tweetdeck several times a day and here is how I play it.

There are other grouping and organizing tools for Twitter, Seesmic Desktop and PeopleBrowsr being two notable competitors, but for my money the simplicity of Tweetdeck, and some say the ugliness, is what makes it work for me. So when I am looking for outside info or stimulation from the web, I go to iGoogle and Tweetdeck.

Above you can see how my Tweetdeck Dashboard is laid out. My attention (deficit) flows from left-to-right, being a right-hander. Far left I have my "close" group. These are folks that I have shared some face time or extended conversations. These are my "trusted advisers." Rarely do I miss A SINGLE TWEET from my "close" group. And the reason is, Tweetdeck threads and keeps the tweets organized for me.

So when I have been away all day, say Easter Sunday, I merely open Tha Deck and in the "close" column is all the tweets that have occurred while I was offline.

My next Tweetdeck columns are

2. "pro" for Social Media or Business professionals

3. "all friends." for the 2,000+ people I am "following" (you can see how this is a loose term, as I am not likely to scroll back through my "all friends" column unless I am digging deep for inspiration)

4. search "jmacofearth" this allows me to see any time my Twitter name is used, incase I don't follow someone, I will still see their message

5. "facebook status updates" this is NEW to Tweetdeck and how awesome to put FB in the same tool as Twitter

6. "direct messages" this column run off the page, but I can see when the avatar icons change and thus I need to scroll over and see what someone DM-d to me.

So with my Tweetdeck Dashboard, my attention flows from Left (full-attention) to Right in ever decreasing levels of attention for me. While Facebook updates are important, they don't move or change as quickly so I can browse them with less frequency. I know a number of people who don't like Twitter because the information seems overwhelming. And they say the Facebook updates feel just about manageable. Well, now, it's just another stream in my Tweetdeck Dashboard. It fits into the format perfectly. And with Tweetdeck I can post to Twitter and Facebook with a single message.

Twitter Rule #2 Get a Twitter Management Strategy and a Twitter App Works for You
The information on Twitter is amazing. You can slice it, dice it, search it, track it, measure it and graph it, but if you can't control it what it will do is blow your head off. I cannot imagine a process for using Twitter via twitter.com that would allow me to make any sense of the vast amount of valuable (and value-less) data coming through Twitter.

I have given an example of how my strategy has evolved using Tweetdeck. My advice is to pick something and the work it. See how it fits and how you can organize the stream-runneth-over of Twitter follows.

@jmacofearth
permalink to original post on uber.la: http://bit.ly/infostream-2

[NEXT] INFOSTREAM STRATEGY #3: FriendFeed

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I had a disconnect with a very savvy web worker the other day when I showed her my Tweetdeck layout. "It's too overwhelming," she said. "So how do you manage the people you are following?" I asked. She looked at me as if I had spoken in a foreign language. And one that she did not understand at all.

We were having breakfast at El Sol y Luna the kickoff morning of SXSW Interactive. There was another very smart web worker who also seemed confused by the "twitter control deck" across my screen. Okay, no worries. Let's see how to dissect this.

"And do you leave your Twitter window open during the day?" she followed on, trying to be helpful. "So you don't miss anything?"

[Holy cr**!]

Neither of these web savants had figured out what Twitter was about. But more so, they did not have any concept of how to control or filter the flow of information pouring through the Twitter stream.

Now the other woman spoke up, "And how do you follow more than about 20 people? That's about all I can handle before I get overwhelmed." I worked to contain my surprise and reminded myself, I'd been Twitter-literate for almost a year. And Twitter-aware since SXSWi 06 when it was the BIG thing.

Oh, and it was the BIG THING at SXSW again this year. In a different way, but with the same misunderstanding about what we do with Twitter. [This year's questions: 1. How do we "monetize" twitter? 2. What's the ROI on your enterprise Twitter team?]

So here's my observation of Twitter and my experience of it.

1. Twitter is like IM broadcasting. Calling it microblogging is confusing. (I recommend distancing yourself from that term less you get confused with how and when to use Twitter.)

2. Twitter is not something you leave open and follow. If you did you might just go crazy. Even with today's twittertools, twitter is a stream to dip your ladle into and hopefully pull out some nuggets of gold. It is not a river to dive into. You will be swept downstream. You might lose your self in the endless curiosity, the discovery that is inherent in the stream, and you might enjoy the refreshing dip into Social Media. BUT: more than likely you will wind up gasping for air and wondering how you misplaced your afternoon and got behind on your projects.

3. In order to effective in "working Twitter" you have to manage the stream of Tweets. And there are lots of tools to help you do this. I have written an extensive review of Tweetdeck and how I manage my Followers and Followees. Tools like Tweetdeck and PeopleBrowsr can help. Plugins for Firefox or stand alone apps like Twirl can help. But you have to do something besides use http://twitter.com

Because trying to keep track of, and manage Twitter in a single column of data that continuously updates before you very eyes, is like trying to drink from the proverbial fire hose. It never stops. It never slows down. And if you follow enough people, global folks, it NEVER sleeps. So how in the world would I be able to make ANY SENSE of the Twitterverse if I am trying to watch and use any of the data streaming by on my twitter.com page? Honestly, I can't.

I do use the Twitter.com page occasionally. It is the main place you can Follow and Unfollow people. And also, as a catalyst, I occasionally watch the mono-stream tweets as they pass by, because I may find some nugget, or see someone I follow but do not have in my "close" or "pro" lists.

I can understand the desire to watch the stream. It's like the green wall of data in the Matrix. I can even see how, if my two friends imagined my Tweetdeck stream as a continuous flow of data but now in multiple columns, that it would seem overwhelming. BUT when you take control of the stream whole worlds of possibilities open up to you.

But be careful to watch the edge of the stream less you slip and go down the falls roaring nearby.

And the first part of managing Twitter is getting your streams in order.

@jmacofearth permalink: http://bit.ly/takecharge

Related Posts: Uber.la’s 1-2-3 Guide To Twitter: GETTING REAL with TWITTER

New Development: TwitterDestroyer.com (TwitterJoker.com readys a new app for launch)

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